Johnnie Walker首度聯乘藝術大師Philip Colbert
又一個聯乘雙贏之局。蘇格蘭威士忌品牌 Johnnie Walker首度聯同當代著名英國普普藝術大師Philip Colbert,以其標誌性的創作角色「龍蝦先生」為創作主題,攜手推出全新Johnnie Walker x Philip Colbert跨界極選系列,賦與全新潮流藝術美學風貌。
文:Lawrence Yu
與Johnnie Walker同樣誕生於蘇格蘭的Philip Colbert,是現今國際間炙手可熱的當代藝術家,以普普藝術精神為創作核心,標誌性的「龍蝦先生」形象貫串於他多元型態的作品當中,鮮明的風格吸引了全球眾多的追隨者。Philip Colbert的創新精神,與Johnnie Walker “Keep Walking” 的品牌精神不謀而合。品牌自1820年成立以來在全球取得巨大成功,仍然不斷力求進步、勇於突破,一次次促成跨界別、跨世代的聯乘協作,務求展現威士忌的無限可能,營造新派威士忌文化。
當引領潮流的普普藝術美學,遇上坐擁百年歷史的蘇格蘭經典調和威士忌,橫跨不同時空及領域的夢幻合作,可謂高端威士忌邁向嶄新篇章的最佳證明!「Johnnie Walker X Philip Colbert跨界極選系列」以Philip Colbert赫赫有名的創作「龍蝦先生」為主角,推出兩款全新聯名禮盒,為Johnnie Walker Blue Label及John Walker & Sons XR 21換上藝術新裝。這幅藝術作品靈感源自18世紀的花卉圖案壁紙,展現了大自然的美麗,以及Johnnie Walker與 Colbert故鄉蘇格蘭的浪漫氣息。只見Colbert創作的龍蝦遨遊於花卉之中,同時為了向品牌源遠流長的文化致敬,中間的大龍蝦身穿傳統英國紳士服飾、頭戴圓頂禮帽、手拿紳士手杖,100%還原品牌標誌「邁步向前的紳士」形象,而這尾「紳士龍蝦」正俏皮地乘坐在皎潔滿月上,更有慶祝即將來到的中國傳統節慶中秋節之意。背景尚有小龍蝦揹著木桶登場,彷彿參與威士忌的釀造過程;威士忌的原料穀物也出現在花卉圖案中,歌頌威士忌的誕生;饒富心思的設計,使兩套跨界極選系列成為中秋節的最佳賀禮。
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